This collaboration partnered a brand with over 20 international artists.

Sapporo has continually developed their alignment with global music as a key pillar of the brand. This game plan was to create a digital influencer content collaboration. The campaign resulted in a collaboration between Sapporo & global DJ / producer Ryan Hemsworth. The digital content campaign focused around the development of a book in which Ryan discusses the inspiration he finds from the artists on his record label, Secret Songs, and how he’s inspired to create his own music.

The book featured over 20 artists and stories courtesy of Ryan and was produced as a limited edition gifting and contesting piece for Sapporo. The campaign supported the brand’s pillars of music, quest & exploring.