My journey…
2023 to 2025
SENIOR GLOBAL
BRAND MANAGER
Led the first ever category expansion GTM launch into competitive domestic mixers, selling over £1M on day 1
Developed integrated GTM strategy incl. research, positioning and creative.
Day-to-day consists of research, strategic problem solving, brand storytelling and future planning.
2022 to 2023
DIRECTOR OF
BRAND PARTNERSHIPS
Successfully negotiated and facilitated brand partnerships with Universal roster of artists, both domestic and international.
Services included sponsorships, content creation, image and likeness, influencers, music licensing, earned, organic, paid media opportunities and more.
Day-to-day consisted of both management of program execution, client relations along with pitching and planning for new biz dev.
2015 to 2022
AGENCY
FOUNDER
Founded & led an Experiential Lifestyle Marketing Agency with an AAR of +$1MM.
Developed strategic and executional programming for brands like Campari, Pabst Blue Ribbon and assisted cannabis brands on their entry to market.
Led a team of permanent employees and project based freelancers.
Managed client relationships and new business development.
2012 to 2015
TRADE & BRAND
MARKETING MANAGER
Managed annual budget of $3M and team of 6 reports for Pabst Blue Ribbon and Sapporo
Supported sales team with marketing pitches and activation asset development
Led cross-departmental projects requiring strong business cases, clear communication, high levels of organization and timely execution.
Managed contractual partnership agreements for activities including performances, usage rights, collaborative promotions and campaign integration.
2009 to 2012
NATIONAL MUSIC
MARKETING MANAGER
Planned & executed a national music sponsorship program that included artists, festivals & other music affiliated programming.
Managed a roster of 50 bands that were sponsored by the brand. This was before influencers was a thing!
Liased with regional teams to ensure executional consistency across all markets & activations.